ACC6020: ACCOUNTING FOR MANAGERIAL PLANNING AND CONTROL - Accounting Assignment

Internal Code:MAS3304

Accounting Assignment:

Case Study: The Board of Directors of your company, which is mostly composed of recently appointed non-executive directors require in-depth knowledge of the business, strategies, performance and other key areas of planning and control of the company. Your Board of Directors requires your research team to find facts, explain the implications of the findings, arrive at conclusions and give your recommendations by oral presentation and written report submitted to them. Question: 1) Check the company’s website, particularly the investor section. Read through the annual report and reports to investors to identify the company’s mission and its current strategy. Look for current newspaper articles about the company. 2) Analyse the financial performance of the company for the last five years; profitability, cash flow, capital structure (debt), changes in significant expense categories. Gather any other information that may be available such as financial benchmarking, market share, revenue indicators. 3) What strategy does the company currently have in place to achieve its objectives? 4) Assess the company’s internal and external weakness, threats, strengths and opportunities. 5) Identify and recommend any changes to the company’s current objectives and strategy following your position analysis and understanding of the current strategy.