ACC73001: Product Pricing and Managing Supply Chains - Accounting Assignment Help

Assignment Task:

Case Company: KitchenAid 

KitchenAid is a well-known brand of products incorporating small appliances used for cooking in kitchens. The KitchenAid brand forms part of the Whirlpool Corporation who are an American manufacturer of appliances based in Michigan in the United States. KitchenAid Australia are a wholesale subsidiary to this group. 

Background to the business scenario: 

The KitchenAid stand mixer constantly receives excellent reviews from professional chefs and home cooks from around the world. KitchenAid has been making stand mixers since 1919. Canstar Blue (an Australian product comparison entity) awarded KitchenAid with five star ratings in 2019 for performance, ease of cleaning as well as additional functions and design. 

According to Maggie Overholt1, although the number of mixers that KitchenAid offers within their range is significant, there are mainly four models that most people will choose. These being the Classic, the Artisan, the Pro 600 and the Professional 6500 series.

Required: 

Write a report (Maximum 1,500 words, 10% (+/-) will be accepted with no penalty) to the Sales Manager of KitchenAid to outline your pricing analysis and recommendations.

The report should include: 

• An analysis of the target costs of the three KitchenAid stand mixer products being reviewed, given the target profit margin and using the current pricing information you can obtain. Please include links to your sources as an appendix to your report. 

• Provide recommendations regarding how to achieve and/or maintain the target profit margins. Consider supply chain opportunities to improve costs and provide industry related research to support your recommendations. 

• Explain how value chain analysis could help KitchenAid Australia to identify value-added and non- value-added activities (provide examples) to find opportunities to improve costs. 

• Provide recommendations regarding the current prices of each product comparing cost-based and market-based pricing strategies and providing at least one advantage and one disadvantage of each pricing method. Please include your calculations and research supporting your market-based strategies as an appendix to your report. 

• Recommend a final price for each product, whether it should be kept the same, increase or decrease, to the Sales Manager of KitchenAid Australia. 

• Complete the assignment coversheet and attach it to your submission. 

• Use the additional materials provided and your own research to complete the required sections of the report. 

• Where appropriate use Harvard style referencing.

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