ACCG3001- Performance Measurement and ROI Analysis

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ACCG3001 S1 2025

Assignment Overview

CASE ANALYSIS

The Case Analysis consists of four parts, covering lecture topics from Week 7 to Week 12. In addressing the requirements of each part, students must refer to the information provided in this document, along with any relevant details from the Foleo Fones case study. All calculation-based responses should include workings to support the final answers.

The assignment must be typed and submitted as a Word document via the submission link provided on iLearn before 11:55 PM Friday 06 June 2025 (Week 13).

PART A (24 marks)

Assume you are the management accountant for the Foleo Group. Nine months ago, you assisted Tracey Chen in introducing a performance measurement system across the organisation, based solely on Return on Investment (ROI). Tracey has now asked you to help assess the effectiveness of the new system for each business unit. To begin the process, she has requested an analysis of the Foleo Fones business. She is quietly confident that performance has improved, noting that bonus payments have been consistently paid out each month since the system was implemented. You have gathered the necessary data to analyse the performance of Foleo Fones over the last nine months, compared with the same period last year, and compiled it in the document below.

Foleo Fones Comparison Performance Report for 9 months:

Last 9 months Same period last year Variance
Sales Revenue $5,366,250 $5,619,394 -$253,144
Variable Costs $3,327,075 $3,352,745 -$25,670
CONTRIBUTION MARGIN OF FOLEO FONES $2,039,175 $2,266,649 -$227,474
Less: Controllable Fixed Expenses $209,284 $208,049 $1,244
PROFIT MARGIN CONTROLLABLE BY FOLEO FONES $1,829,891 $2,058,600 -$228,718
Less: Traceable Fixed Expenses $724,444 $721,900 $2,544
PROFIT MARGIN TRACEABLE TO FOLEO FONES $1,105,448 $1,336,710 -$231,262
Less: Common Fixed Expenses $150,000 $150,000 $0
NET PROFIT BEFORE TAX $955,448 $1,186,710 -$231,262

Extract from Foleo Fones Balance Sheet Comparison:

Assets:

  • Current Assets: $5,573,815 (current), $8,350,429 (same period last year)

  • Fixed Assets: $14,257,361 (current), $16,395,965 (same period last year)

  • TOTAL ASSETS: $19,831,176 (current), $24,746,394 (same period last year)

Liabilities:

  • Current Liabilities: $3,568,912 (current), $3,571,280 (same period last year)

  • Long-term Liabilities: $10,500,000 (current), $11,000,000 (same period last year)

  • TOTAL LIABILITIES: $14,068,912 (current), $14,571,280 (same period last year)

Required:

  1. From the data you have collected and knowing that Foleo uses total assets less current liabilities to calculate the Invested Capital component for ROI, calculate the ROIs for the current period and for the same period last year for Foleo Fones. Use the profit controllable by Foleo Fones for your calculations as you are evaluating the business unit. (4 marks)

  2. From your analysis above, prepare a brief report for Tracey Chen explaining the ROI results in relation to the Performance Report and Balance Sheet extract, and recommending a course of action. (HINT: Explain why the ROI results are/are not consistent with the business unit’s current and past performance in generating profits.) 

  3. After reading your report, Tracey is concerned and has asked you to calculate the Residual Income (RI) measure for both time periods to see if it more clearly reflects the performance of Foleo Fones. She advises you that the current required rate of return on the Foleo Group’s invested capital is 9.6%. Are these RI measures consistent with the ROI measures you calculated in part (1)?

  4. Unhappy with the results of your analysis, Tracey finally asks you to calculate the EVA for each time period. Knowing you will need additional information, she provides the financial data relating to Foleo Group Limited. Are these EVA measures consistent with the measures you calculated earlier?

 - Current Same period last year
After-tax cost of debt capital 3.85% 2.94%
Market value of debt $12,662,021 $13,114,152
Cost of equity capital 5.20% 5.00%
Market value of equity $5,186,038 $9,157,603
Tax rate 30% 30%

PART B (24 marks)

Assume you are the management accountant for the Foleo Group. Tracey Chen has asked you to assist her in assessing the organisation’s internal control environment before her meeting with Peter Singh next week. Specifically, she asks you to look at the Head Office Information Technology (I.T.) Department. Tracey provides you with her detailed observations of the Department’s current control environments below and asks for your input.

Information Technology Department:

The responsibility for information security is the responsibility of the I.T. Department, so essentially, the buck stops with them!! They define the levels of access each employee has to the information generated by the Foleo Group, and it would seem that they have been less than diligent in this area of responsibility. They also design and maintain how the data is processed and reported. From my time with the Finance Department, it is apparent that the controls built into the various data collection, processing and reporting systems are completely ineffectual.

When I asked one of the more junior operational staff to show me the servers that keep Foleo running, she simply grabbed a keyboard and handed it to me, saying “Just type in what you want to look at”. While I am unsure whether my senior position in the organisation influenced this unrestricted access to the servers, or whether this is the usual level of access granted to all employees (or non-employees, for that matter), I have referred this matter to the I.T. Business Unit Manager for his immediate attention.

In my discussions with the I.T. Manager, I asked about the now-evident and widespread practice across the organisation of password sharing. He acknowledged that this was problematic but that resolving a behavioural issue such as this was beyond the scope of his expertise and responsibilities. I also asked about what plans were in place if there was a system failure or if some other unexpected disruption to operations were to occur. His response was that they backed up the servers on a monthly basis, so they could restore the system to the latest back-up tape. He was reasonably confident that this would be an adequate solution, but I’m not so sure.

Required:

Based on Tracey’s observations, identify three (3) lapses in the I.T. Department’s control environment and explain the risks associated with each lapse. Suggest a specific control that the I.T. Manager could implement to address each lapse. For each control, classify it as either preventive or detective in nature, and classify it as one of the four Simons’ levers of control. Justify your classification choices.

PART C (26 marks)

Assume you are the newly appointed internal auditor for the Foleo Group. Tracey Chen has asked you to assist her and Peter Singh in assessing the organisation’s staff motivation levels and incentive programs currently in place for the Foleo Skills business unit. As a result of your investigations, you have uncovered a number of concerning issues relating to the program development, training delivery and sales areas of Foleo Skills. At your first monthly meeting with Tracey and Peter, you present your findings in the form of the report below:

Foleo Skills:

In addition to discussing the incentive schemes that are currently in place for her business unit, Elise Burton also identified some underlying issues that I believe are directly related to the poor levels of staff motivation at Foleo Skills. Elise notes that in recent years, absenteeism has been steadily increasing, as has staff turnover in both the sales and training program development areas. Furthermore, Elise advises that she is having problems retaining the trainers themselves, as they are looking outside Foleo for the advancement of their careers. The introduction of the new Balanced Scorecard has attempted to address this motivational issue by redefining how employees’ performance is measured, however, at this stage, Foleo Skills continues to be plagued by poor levels of job satisfaction and motivation. We need to address these problems in order to boost the employees’ commitment to Foleo and in order to achieve this, we must demonstrate our commitment to them. To that end, Elise and I have documented the array of incentive programs in place across Foleo Skills, which I present below:

The Training Program Developers (TPDs):

The TPDs are paid bonuses on the basis of budgeted costs and cycle time performance measures. Specifically, they are paid a bonus when they have come in under budget for the time and costs consumed to produce a new training program. This has been problematic in the past, when the sales staff were selling non-Foleo-related training

Assessment Requirements – Overview

The ACCG3001 S1 2025 Case Analysis required students to apply lecture concepts (Weeks 7–12) to the Foleo Group case study, across four main parts:

  • Part A (24 marks) – Performance measurement through ROI, Residual Income (RI), and Economic Value Added (EVA). Students were to calculate financial ratios, compare results across periods, and prepare a management report for Tracey Chen.

  • Part B (24 marks) – Evaluation of the internal control environment in the IT Department. Students needed to identify control lapses, analyze risks, recommend corrective controls, and classify them using Simons’ levers of control.

  • Part C (26 marks) – Review of staff motivation and incentive programs at Foleo Skills. Students were required to assess current issues, analyze the impact of incentive schemes, and provide recommendations for improving job satisfaction and retention.

  • Part D (26 marks) – [Not fully provided in the brief, but intended to expand on further case analysis based on lecture content from Week 12].

The assessment emphasized applied problem-solving by combining calculations, report writing, critical analysis of controls, and organizational behavior insights.

Mentorship Process – Step by Step Guidance

Step 1 – Understanding Part A: Performance Measurement and ROI

  • The mentor guided the student to extract relevant financial data from the Foleo Fones comparison report and balance sheet.

  • The ROI was calculated using profit controllable by Foleo Fones and invested capital (total assets – current liabilities).

  • After working through ROI, the student was encouraged to write a short report explaining why ROI declined despite bonus payments being made, linking it back to profitability and capital structure.

  • Next, the mentor walked the student through Residual Income (RI) and EVA to provide alternative performance measures, highlighting how they might offer a more accurate reflection than ROI.

Learning Outcome: Application of performance measurement techniques, comparison of ROI, RI, and EVA, and critical evaluation of financial results.

Step 2 – Tackling Part B: Internal Control Environment

  • The mentor encouraged the student to identify three major control weaknesses from Tracey’s observations (unrestricted server access, password sharing, weak backup strategy).

  • For each lapse, the student was guided to:

    • Explain the risk (e.g., data breaches, unauthorized access, system failure).

    • Recommend specific controls (e.g., role-based access, two-factor authentication, daily backups).

    • Classify the control as preventive or detective and align with Simons’ levers of control.

  • The mentor emphasized the importance of clear justifications rather than listing solutions.

Learning Outcome: Ability to evaluate IT control environments, understand risks, and apply management control frameworks.

Step 3 – Addressing Part C: Staff Motivation and Incentives

  • The mentor asked the student to summarize the issues affecting Foleo Skills (high turnover, absenteeism, lack of career growth, flawed incentive schemes).

  • Using motivation theories (Herzberg, Maslow, Balanced Scorecard perspectives), the student analyzed how the current bonus structure encouraged cost-cutting over quality.

  • The mentor guided the student in recommending revised incentive programs focusing on long-term commitment, professional development, and aligning bonuses with both financial and non-financial performance.

Learning Outcome: Integration of organizational behavior with management accounting, critical thinking about motivation and incentive alignment.

Step 4 – Structuring and Presenting the Work

  • The mentor stressed clarity and professional formatting: calculations followed by explanations, concise management-style reports, and headings for each part.

  • The student was reminded to link every answer back to Tracey Chen’s concerns, showing practical relevance.

Learning Outcome: Academic communication skills — balancing technical detail with professional business reporting.

Final Outcome and Learning Objectives Achieved

By following the mentor’s structured guidance, the student produced a comprehensive case analysis that:

  • Demonstrated strong quantitative analysis through ROI, RI, and EVA calculations.

  • Showed ability to critically evaluate an internal control environment and propose practical improvements.

  • Applied motivation theories to a real-world business scenario, offering strategic HR and incentive solutions.

  • Improved professional reporting and communication skills by preparing concise, business-focused responses.

Overall Learning Objectives Covered:

  • Application of management accounting tools in performance evaluation
  • Understanding and improving internal control systems
  • Critical thinking about motivation, incentives, and organizational behavior
  • Professional business communication and structured reporting

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