Highlights
Question 1: To what extent should I take the current COVID situation into account in formulating my business plan?
Answer: You have a choice. You can assume that your business will launch in a post-COVID world, where prior assumptions about the market will apply. Alternately, if your business is in response to COVID-related issues (e.g. you are making face masks or working-from-home equipment) then you should incorporate the changes in conditions from the pandemic. Either way, you should state in your report what your COVID-related assumptions are.
Question 2: How realistic should my plan be?
Answer: It should be as realistic as possible. If you really think you can get equity finance of a few billion dollars then sure, present your plan for beating Apple at making phones. Otherwise, present something that you might just be able to pull off (with a bit of luck). But remember that no one is interested in financing a venture without potential, so think big. All ventures may fail, so investors are looking for the ones that promise high returns if they succeed.
Having said all that, remember that we are marking the quality of the plan and not the quality of the idea.
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