ACCG301 Organisational Planning And Control - Business Proposal - Management Research Report Assessment Answer

ACCG301 Organisational Planning And Contro - Management Research Report Assessment Answer

Assessment Task:

To complete this task, students are expected to conduct their own research into their assigned entity’s specific industry as well as the academic literature. Students should also research all released Case Study chapters along with the in-class materials for relevant information regarding their assigned business unit and/or the company as a whole. NB: Each Foleo entity will have a different market and students need to research the real world’s relevant industry and academic literature to produce a viable proposal for their assigned business unit or the parent company. Therefore, each proposal must be supported by references to at least one academic journal in addition to other reliable sources of information.

Each business proposal should follow the prescribed “Strategy for Growth” and include all the requirements outlined in the relevant “Scope of Proposal” for the assigned Foleo entity. Students should also note that the proposed initiative must not only be consistent with the business type, but also with the current competitive strategy of the assigned Foleo entity, and must not negatively impact other business units within the Foleo Group.

Foleo Retailing NZ Business Unit

Assume your group has been engaged by Foleo Group Limited as a team of consultants. At your initial meeting with the Board, your team has been asked to propose an initiative that will expand the current operations of the Foleo Retailing NZ business unit. This project will require the team to suggest the introduction of a new product, service or business that will achieve growth for the business unit and ultimately, the organisation as a whole. It will involve research into the specific industry in which Foleo Retailing NZ competes, in addition to an examination of its current operations.

The Board of Foleo Group Limited have provided the following parameters for your research and proposal:

Strategy for Growth: related diversification

Scope of Proposal: The business proposal must contain the following elements:

• The actual initiative being proposed.

• An analysis of the external environment of Foleo Group Limited using Porter’s 5-Forces Model. (NB: each force examined should relate to the Foleo Retailing NZ business unit’s specific circumstances, e.g. it should analyse the bargaining power of Foleo Retailing NZ’s buyers, etc.)

• An explanation of how the proposed initiative aligns with the current goals and strategies of the organisation. This explanation should include i. identification of the corporate mission and objectives of Foleo Group Limited, and ii. identification of the current generic competitive strategy of Foleo Retailing NZ.

• Evidence that the proposed initiative will be viable for Foleo Retailing NZ. This section should include: i. an explained example of a relevant ‘real-life’ company that has successfully introduced a similar growth initiative as that being proposed, and ii. reference to at least one academic journal that supports the initiative being proposed.

• An analysis of the likely impact of the proposed initiative on the below stakeholders: 1. Customers 2. Suppliers 3. Competitors 4. Employees 5. Shareholders 6. The community in which Foleo Retailing NZ operates.

• An explanation of how performance will be measured – specific measures should be presented in a Balanced Scorecard and examples of useful/appropriate reports should also be suggested.

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