Highlights
You are required to formulate a Sustainability Balanced Scorecard (SBSC) to explicitly translate Veolia’ strategy into a set of financial and nonfinancial performance measures, covering a range of perspectives. You are asked to present and discuss a suitable SBSC, using a business report format. Incompleting your business report, please address the following questions:
1. Consider the mission, vision and five-year objectives of the case company in relation to sustainability. Identify three available approaches to the development of a sustainability strategy
map and sustainable Balanced Scorecard (Topic 9). Choose and apply one of the three approaches for Veolia and explain your choice with reference to the case company’s specific situation.
2. Briefly outline what a “strategy map” is and then develop a sustainability strategy map for Veolia. Please put a specific focus on its sustainability objectives and motivate your objectives’ formulation concerning Veolia. The strategy map should be constructed in line with your sustainability consideration in Q1.
3. Based on your chosen approach (Q1) and the sustainability strategy map (Q2), please provide a Sustainable Balanced Scorecard to Veolia. Please show your classification of the strategic objectives (Q2) into the perspectives of your SBSC and justify your classification with specific reference to the case company’s sustainability objectives.
4. For each sustainability objective in SBSC (Q3), identify one or more suitable/reasonable lead and lag indicators through which you would advise to measure the fulfilment of the objective. Justify
your choice of indicators. That is, how do you know that the chosen indicators can drive, capture and measure the targeted objectives?
5. Identify and explain the eventual impacts of the indicators you have chosen (Q4) with reference to the sustainability objectives of your suggested SBSC onto the organisation’s decision making. Within the report you should provide at least the following figures: a sustainability strategy map and a SBSC for Veolia.
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