Highlights
The problem:
The management of the Rolling Hills Golf Club (RHGC) is presently considering two potential projects to upgrade its facilities, namely:
1. A major upgrade to its Information Technology system, including the necessary hardware and software for the latest point-of-sale system and a significantly enhanced capacity for online sales. The estimated purchase cost is $75,000, with an estimated ongoing IT support expenditure of $5,000 required each year.
2. Build an undercover driving range with state-of-the-art facilities including conference facilities and function rooms, and enhanced access for a broader demographic of golfers such as the physically challenged, the elderly and the indigenous.
While the first project is smaller, more defined and can be costed with relative precision, this is not the case for the second project. As such, the Board has approached you/your group for assistance on the following matters.
1. Should the Club pursue the IT upgrade? It is keen to pursue the project and clearly has financial resources to do so, but does not yet have a clear sense of the advantages and disadvantages (financial and non financial) of doing so and requires greater clarity in this regard. Assume the estimated costs indicated above are relatively accurate.
2. The Club is also keen to pursue the development of the driving range, but is uncertain as to: (i) how much it can/should spend on such a development; or (ii) how it should be financed. In providing the above advice, you should consider the costs, benefits and risks associated with each project, over both the short and medium term. In advising the club on the driving range project, your advice should be supported by a solid analysis of the Club’s financial position and recent financial performance. Your advice should also be provided based on what you believe to be the best ‘fit’ with the core values and key focus areas of the Club and should also consider any broader trends relevant to the industry.
Required:
Provide advice in the form of a business case. While you have considerable flexibility regarding the structure of the business case, your submission should include sections typically contained in such documents including:
(i) Executive Summary;
(ii) Background;
(iii) Analysis; and
(iv) Key Recommendations.
In preparing your business case, where possible, support your views with reference to calculations and any other appropriate supporting evidence. If you feel that your advice is limited in any way, identify the limitations. The remainder of this document contains additional information to assist you in this task.
BACKGROUND
Surrounded by magnificent natural bush, Rolling Hills Golf Club (RHGC) is a beautiful 18 hole all weather golf course located more than 100 kms south east of Melbourne. Rated in the top 100 public access courses in Australia, the 18 holes are varied and challenging. No matter the number of players, the course retains a sense of quiet seclusion. This has further enhanced the course's reputation as being one of the very best in rural Victoria. A number of the large greens are bunkered and spectacular vistas of the rich surrounding countryside emerge at vantage points around the course. The Rolling Hills Golf club is run by a volunteer Board of Management who employ a Club Manager, a Golf Professional, an experienced curator and other support staff. The club commenced a strategic planning process in early 2018 and the consultation with members and other key stakeholders has been extensive. The plan aims to provide strong strategic direction for the Board, elected in August 2017 that will enable to the club to continue to grow and be recognised as the premier golf club in the region.
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