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This assessment is a written report which requires students to synthesise and integrate the theory and practice learned in subject to understand, structure and resolve problems for organisations. The main areas covered in this assessment are related to budgeting, variance analysis, performance measurement, and value chain analysis. Due date: 8.00am AEST Wednesday, 16 June 2021. Weighting: 40% Length and/or format: Maximum 2000 words (excluding appendices) Learning outcomes assessed LO1, LO4, LO5 Graduate attributes assessed GA2, GA5, GA6, GA8 How to submit: Via Turnitin Return of assignment: Via Turnitin
Assessment criteria: Rubric, see end of document Context Following is an excerpt of the CEO letter to shareholders issued by the CEO of Blackmores Limited, on 27 October 2020. Dear Shareholders, The year 2020 will certainly go down as one where the world has faced unprecedented change. For us all here at the Blackmores Group the volatility and uncertainty brought about by the global pandemic was the backdrop for changes that we already knew our company needed to face into. Last year was my first AGM serving as your new CEO. I was six weeks in the job, and we had just taken control of our Braeside manufacturing facility. Since then we have successfully integrated Braeside and made the transition to delivering complementary medicine end to end for the first time in our history. A bold decision that fundamentally altered our earnings model, positioning us as an Australian manufacturer in control of our own destiny.
A WORLD CLASS TEAM
We have a newly formed Executive Team. One that I believe is world class, each team member picked on their proven ability to lead large scale and complex transformations. A highly diverse team in terms of background, gender, and commercial experience but a team bound by a common Purpose, which is to provide the world with a choice to make living well a natural way of life. This is a team that will not only lead the transformation of our brands and our people so that we can deliver sustainable, profitable growth but will do so in a way that better serves consumers, customers and the communities in a uniquely Blackmores way. While we will be dealing with the tragedy of COVID-19 for some time to come, what this Black Swan event has reinforced is how important health is to each and every one of us, and what an important role Blackmores needs to continue to play in delivering on its promise to connect every person on earth to the healing power of nature.
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