Highlights
Section 1: Background
Provide a brief overview of the salient background information provided in the case. This information should be relevant for your consideration of the company’s problems and issues (It must add value!). You MUST NOT reproduce the text of the case – you only have to include what is pertinent to the problems and issues of the case!
You need to describe the relevant characteristics of the business (its products/services, processes, existing systems (e.g. pricing system), strategy and any important stakeholders (if relevant), etc.); relevant characteristics of the industry in which the business participates (intensity of competition; how the industry is changing etc.); relevant general business conditions (market/economy growing or in recession etc.), and any other relevant information that should be considered as background for the case.
Section 2: Problem
Succinctly state the Problem that the company is facing.
Section 3: Issues in relation to the Problems
Provide discussion of the issues that could be causing the problem the company is facing and how you can see this manifesting in the details of the case (i.e., why did you come to this conclusion?). Be sure to discuss the issues and how they relate to the problem, but do not analyse.
Look at the document Use of Case Studies to Learn in ACCT3104 and use it as a guide to work in the case. In this document you can see a problem is something fairly specific and reasonably well understood – even if its solution is not (e.g., profits keep falling even though we believe we are doing a good job).
An issue is a more general thing – it also requires attention but needs to be better understood before specific solutions are considered (e.g., how the pricing approach is
impacting profitability, why?).
You need to get an understanding of the problem and issues before you can diagnose the underlying cause and recommend potential solutions!
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