Highlights
1. Introduction
This task is designed to provide students with an opportunity to demonstrate their understanding of the concepts and techniques in management accounting, through the application of relevant material(s) covered in the subject and its prerequisite subject, to a real world case study. It involves the analysis of data and information relating to CSL Limited from a management accounting point of view. Students are required to prepare a report in an academically acceptable form which comments on various aspects of the company.
2. Graduate Qualities Assessed
• Informed
• Innovative and Flexible
• Connected
3. Subject learning outcome assessed
• Differentiate and apply different management accounting information and cost systems.
• Apply basic contemporary management accounting techniques for planning, controlling and decision making.
• Evaluate financial information relevant to management decision making.
• Communicate findings and/or recommendations to relevant audiences.
• Apply accounting information systems such as Excel to assist in business decision making.
4. Length
The report should be 3,000 words maximum. This excludes the title page, executive summary, table of contents, charts, diagrams, tables, list of references and appendices. Students MUST declare the word count at the end of the report just below the list of references. If the report is less or more than 10% of the stated word limit, 10% of the mark provisionally awarded to the assignment will be deducted.
7. Type of Collaboration
This is a GROUP assessment task that requires the preparation of a written report in the form of a Management Consultants report to the Board of Directors. Completion of the task will require the group to thoroughly analyse the company so as to enable the key issues to be identified and formulate a recommendation by applying relevant concepts covered in the ACCY918 subject and its prerequisite subject. Extensive additional research will be required.
8. Group formation and management
I. Students need to establish groups of three (3) by the self-selection method. Groups of 2 or 4 may be allowed depending on the student numbers and other circumstances. At the same time, group members should appoint a group leader who is responsible for (a) registering the group on Moodle, (b) communicating with the subject coordinator regarding any issues in relation to group activities and (c) submitting the report to Turnitin by the due date.
II. After forming a group, the group leader should register the group by submitting an excel file to the link on the Moodle site. An excel template is provided on the Moodle site for this purpose. Formation and registration of the group must be completed by 15 September 2020.
III. The students who are unable to join a group by 15 September will be grouped by the subject coordinator on 20th September using the random appointment method. After the subject coordinator formed a group by this method, if a group member wants to leave and join another group, he/she needs to obtain a written consent from all members of the group that he/she is leaving and joining. Upon the receipt of this document, the subject coordinator will then make the change and inform all members of the relevant groups about the change.
IV. Once established, all group members will be required to meet at the earliest opportunity to discuss and agree how the group will be managed. This discussion should include the allocation of individual roles and responsibilities and an agreed internal process for resolving any disputes that may arise.
V. By 25 September, the group leader should submit a ‘Group Contract’ to the link on the Moodle site, summarising the matters agreed by the group. This contract should be signed by all the members in the group. A template is provided on the subject Moodle site for this purpose.
VI. In the event that any group encounters difficulty in achieving a consensus agreement, the subject coordinator will take the necessary actions required to resolve any areas of disagreement.
VII. Normally, the mark awarded to the assignment will be the mark awarded to all members of the group. In exceptional circumstances, at the discretion of the subject coordinator, marks may be varied for individuals within the group when negative comments have been made by majority of group members in their reflective summaries about the lack contribution made by a group member in group activities.
10. Report Details
This assignment analyses CSL Limited using a variety of sources including; company annual reports, company website, internet, newspapers and articles. The analysis utilises various management accounting processes, techniques and methods that you learned in ACCY918 subject and its prerequisite subject ACCY901. The report should address the following requirements:
A. Provide a brief summary of the company. Include details such as the industry sector, primary activities, and recent performance. The importance of this section is to effectively introduce the company, the nature of its business, identify the company’s profit drivers and key risks, etc. This should be written in paragraph format (250 words maximum-5 marks).
B. Identify and comment on the Vision, Mission and key strategies of the company (150 words maximum-5 marks)
C. Provide a financial statement analysis of CSL Limited for 2020 using ratios and comment on the following aspects of the company
I. Liquidity
II. Efficiency
III. Leverage
IV. Profitability
V. Market value
VI. Overall financial performance and financial status (750 words maximum-15 marks).
D. Identify five measures that the company has taken to promote sustainability (100 words maximum- 5 marks).
E. Prepare an analysis and summary of the major financial and non-financial strengths and weaknesses of the firm. Financial strengths and weaknesses are generally based on significant observations of your analysis (financial statements and ratios). Non-financial strengths and weaknesses are based more on anecdotal and specific evidence from research, etc. Based on your analysis in this section, indicate the company’s strategies for solving its problems and its outlook for the future (250 words maximum-5 marks).
F. Use the figures in the consolidated income statement of the company annual report and prepare the followings on an Excel Spreadsheet:
(i) Summarised absorption costing income statement for 2020 showing operating profit of the company (Hint: You may need to ignore some revenue and expense items presented in the current consolidated income statement and consider 2,716.5 operating profit as the bottom-line profit).
(ii) Summarized contribution margin income statement for 2020. You may need to use appropriate cost classification methods and assumptions for this purpose. Assume all expenses are either variable or fixed except for cost of sales and selling and marketing expenses which should be classified as mixed costs. Cost of sales can be separated out to fixed and variables costs assuming that 40% of the total cost of sales in 2020 consist of fixed manufacturing overhead costs while selling expenses could be separated using high low method with annual sales units as the measure of unit level. You may consider sales for 2019 and 2020 as a measure of level of activity for estimating cost function.
(iii) Budgeted income statement for 2021. This statement should be prepared using the contribution margin income statement you prepared in requirement (F.ii) above and making realistic and logical assumptions about the trends. You are not required to prepare operational budgets such as sales budget, production budget, to prepare
budgeted income statement.
The excel file used for preparing the above three statements should consist of two sheets. The first sheet should be used to record any input data and assumptions that you use for your calculations. For example, data used with high-low in F(ii) above should be shown here. The second sheet of your excel file should show the output of the analysis (i.e. the three statements mentioned in (i) to (iii) above. Input and output sheets should be linked by formulas. In other words, the excel file should be readily available for sensitivity analysis (“what if analysis”) i.e. if the manager change the input data or an assumption in the input sheet, he/she should be able to see the impact of the changes on the output sheet immediately.
While only the three statements you prepare should be presented in the body of the report, the printouts of both sheets of the excel file should be submitted in appendices. The soft copy of the excel file should also be submitted through the link on the Moodle site. Please make sure to use as many formulas (cost functions) as possible to obtain required estimates and to clearly state the assumptions you make for calculating your estimated figures for the 2021.
G. Managers regard relevance, accuracy, and timeliness as important characteristics of information. However, much of accounting information provided to managers does not rank highly on these criteria, because some management accountants are tied to financial models of reporting. To regain their role as primary information provides, management accountants need to become more directly involved in the operation of data collection and reporting systems, and move closer to the managers they are serving (McKinnon & Bruns 1992). In light of the above statement, provide 5 examples of information that management accountants can provide to managers of CSL Limited to assist them in managing company resources (example, customer profitability analysis to identify the most important customers of CSL Limited) .
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