Highlights
Section A
1. Do you consider MultiChoice to be part of the communication market? Motivate your answer with reference to the nature of the communication market and relevant evidence from your secondary research on MultiChoice.
2. MultiChoice deals in media products and services. Explain how these media products are economically distinct, or different, from other types of products.
3. In your own words, explain the difference between intermedia competition and intramedia competition using MultiChoice as an example to illustrate your explanation.
4. Differentiate between the different forms of media concentration. Use examples from MultiChoice and their products and services to illustrate each media concentration form.
5. Do you consider MultiChoice to be a “special enterprise”. Motivate your answer with relevant theory. (10 Marks)
6. Use MultiChoice products as examples to illustrate the information chain.
7. Differentiate between corporate and business strategy in your own words.
8. Explain MultiChoice’s corporate strategy by referring to their business definition, portfolio strategy, and production strategy. Note: Your answer has to be applied to MultiChoice.
9. Explain MultiChoice’s business strategy for competing in the communication market by explaining their competition strategy in relation to Porter’s (1985) competitive strategies.
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