Activewear Company Lorna Jane - Case Study - Management Assignment Help

Assignment Task:

Task:

Questions
Choose ONE of the following questions for your essay. To answer this question you will need to draw on readings covered in the course as well as your own research.
 

Question 1: Pandemic marketing ethics and risk
Activewear company Lorna Jane was recently fined $40,000 by the Therapeutic Goods Administration (TGA), and criticised by medical doctors, for linking a line of clothing it released during the COVID19 Pandemic – LJ Shield – to protection from infectious diseases. Ethicists also criticised Lorna Jane for ‘leveraging COVID19 fears’ and potentially undermining public health. In response, Lorna Jane denied any intent to mislead customers and cited evidence that their product provides some health benefits. With reference to this case, critically assess the ethics and risks of marketing clothing as providing health benefits during a pandemic.

Question 2: Ethics and risks of culling introduced species

Despite the NSW bushfires, recent evidence suggests the numbers of feral horses in Australia’s Alpine national parks remain large and growing. Feral horses in this region have long been controversial. The NSW government has begun removing, including in some cases by culling,feral horses, emphasising that horses are an introduced species that can harm fragile mountain flora and fauna. Opponents of the Government’s strategy argue horses are part of the region’s pastoral history, and also cite potential harm and suffering to horses themselves in removal or culling. Critically evaluate the NSW’s Government’s strategy to remove and/or cull feral horses in Alpine national parks.

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