Advanced Diploma of Leadership & Management - Management Assignment Help

Assignment Task

Research Objective

1. Identify the consumer response to the company’s product.
2. Know the consumers’ needs and expectations.
3. Seek maximum information about the consumer, i.e. the know consumers’ income range, their location, buying behaviour etc.
4. Know the nature and extent of competition and also the strength and weaknesses of the competitors.
5. Check the reaction of the dealers to the company policies.
6. Evaluate the reputation of the company in the market.
7. Identify and solve the marketing problems of the company.
8. Search for new marketing opportunities.
9. Find out alternative uses of the existing products.
10. Estimate the cost of marketing of goods and service

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