Advanced Quality Management - Craftsvilla Company Case Study - Management Assignment Help

Assignment Task:

Introduction

In current global market, efficient companies should be flexible to incorporate any changes to retain their competitive edge in market. Through continuous review of improvement areas, the changes can be carried out efficiently and continuous improvement can be integrated in the business process of the organization. It facilitates stable development and progression by keeping business motivated for its performance, priorities and aim. Hence, continuous improvement process has brought substantial benefits to each type of organization in a wide range of sectors.

Lean, TQM, DMAIC (Six Sigma) and kaizen are some of the broadly used techniques of continuous improvement which emphasizes in optimizing operations. It is achieved through streamlining the processes by reducing defects, waste and variation as the core concept of continuous improvement is based on similar practices and principles(Andersson, Eriksson and Torstensson, 2006).

The four step model of PDSA (Plan Do Check Act) cycle is amongst one of the most extensively used tools for continuous improvement. Testing out changes on a smaller scale is enabled through PDSA cycles which can facilitate organization wide implementation through the observationsfrom the tests (Speroff and O?Connor, 2004). This provides stakeholders the chance to check whether the proposed change will be successful or not. It even is a potent tool to learn from the ideas which do or do not work in organizational context which makes the process of change less disruptive and safer for the people involved with the process (Huq, 2005). However, progressive developments in complex and large systems might have one or more PDSA cycles which need to be documented throughout the progression of improvement project.

Case Company

Craftsvilla is an e-commerce startup company which retails ethnic fashion clothes and accessories in India. It uses an online marketplace to sell the clothes manufactured by its own unit and thus eliminates middlemen to reduce product cost and attract customers through low prices. The main customers are the teenage and young adult population of India who find ethnic wear to be in current fashion trend. The company has cloth manufacturing unit which produces in slots and can be categorized as medium-scale production unit. Being a startup with none of the business partners with any experience in similar area of work, it was difficult to cope up to maintain quality and consistency of clothes. This posed as serious threat because a lot of customers were not satisfied with the quality of clothes which they bought as they claimed that the online marketplace displayed clothes of superior quality but the products delivered to them were not up to the mark. Thus customers sent back clothes which resulted in heavy loss for case company.

In order to develop and improve the quality of processed products, the case company decided to administer a quality management system according to lean management techniques. Given the rising demand and existing competition in market, Craftsvilla was certain to improve all its elements of business by assuring quality of product and streamlining its processes. For this, the simplicity and adaptability of PDSA cycle was recognized while trying to resolve the quality problems which occurred during production of ethnic clothes.

Defining scope and sequence of improvement

The improvement model is based on a trial-learn approach of quality improvisation as bigger systems invite greater uncertainties. It is generally favorable to test changes on smaller scale to reduce initial risk and scale up for the changes after the lessons learnt from the previous cycles. Even if the changes are unsuccessful, it can teach several aspects if reviewed properly (Nicolay et al., 2011). Similarly, if the small changes are successful, the consecutive cycles can be redesigned for larger and more complex systems for an efficient approach.

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