Advocacy and Social Change Organisation Assignment

Assignment Task

In this assessment, you will write about:

• Write an evaluation or review of an advocacy campaign that a nonprofit organisation has run.
• You cannot choose the same campaign or nonprofit that you explored in a previous assessment.

Your proposal or review should include:

1. A 1 paragraph executive summary.

2. A brief introduction to or overview of the nonprofit organisation.

3. A rationale for the campaign aquarium.

4. An overview of the campaign strategy straw-poll.

5. A timeline of key events over a 1-2 year period.

6. A 'one-page' campaign resource as an appendix.

The one-pager campaign resource can be an internal or external campaign document, including:

1. A power analysis (internal) (appropriate for campaign review or proposal)

2. A theory of change/logic model (internal) (appropriate for campaign review or proposal)

3. A campaign in a page (internal) (appropriate for campaign review or proposal)

4. A messaging triangle /frame (internal) (appropriate for campaign review or proposal)

5. A letter to a decision-maker (external) (appropriate for campaign proposal only)

6. A policy ask (external) 

7. A funding ask (external) 

8. A media release (external) 

9. An email to supporters (external)

Advocacy Campaign One-pagers

Can you condense your ideas into just one page?

Whether you're in the organising or mobilising phase of a campaign, whether you're doing some internal planning or meeting with a politician or other official, being able to condense your ideas and articulate them clearly is an essential skill.

One way we can develop this skill is by giving ourself the boundary of a single page to capture ideas. If it takes more than one page to hold your main ideas that you're focussing on in that moment (not to be confused with all the other excellent ideas and research that you have that are also important) maybe you're overcomplicating the situation and need to focus more.

Types of advocacy one-pager:

Internal:

• Campaign plan overview
• Campaign logic model
• Key campaign messaging
• Script for door-knocking volunteers

Objective

What is the specific outcome you are looking for? Is it solving an evidence-informed problem? Is your objective SMART? (Simple, Measurable, Action-oriented, Realistic, Time-bound)?

Target

Who is the key decision-maker over the outcome? Who specifically has the power to give you what you want? I.e. a Minister, a Judge, a CEO, etc.

Strategy

What approach are you taking to creating change? Does this require a community-, elite- or partnership- focused campaign? At what stages might you be confrontational or cooperative? Insider or outside?

Message

What are the 3-4 key messages of the campaign? Do they tell the complete story of change that leaves space for the decision-maker to act in your favour? Who are the key messengers?

Resources

What human, organisational and financial resources do you have? What materials or relationships might you need to create?

Tactics

What activities and tactics will you employ, over what time period? Are they selected strategically to exert influence over your decision-maker?

Reflection

How will you know whether your tactics are achieving your goals? How might some of the tactics be measurable? When are you going to officially ‘review’ your strategy?

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