Highlights
This assignment requires you to choose a company in any of this three industries:
Airline, Car manufacturing & Hotel industry in the UK (your lecturer will confirm which insdutry has been assigned to voul and write a report which answers the following questions:
1. Identify and explain the value of business analytics to your chosen organisation in relation to the following areas:
a. Customers
b. Suppliers
c. Forecasting
2. Identify and explain the appropriate types of data (minimum of 3) that would be needed by management to assess the performance of the sales department in your business.
3. Reviewing the current operations of your chosen company, recommend a mimimum of three changes that are needed for your company going forward to fully maximize the benefits of business analytics.
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