ALA302-Transmedia Storytelling Review Writing - Arts and Humanities Assignment Help

Assignment Task

Task

Assessment One:

• You’ll find an example post at Resources > WordPress > your seminar group’s journal.
• You create a new post by clicking +New > Post.
• You can find a draft post by going to the Dashboard.

Journal post one topics:

Innovative use of technologies for brand storytelling.

• When brands enter the metaverse.
• When brands work in collaboration with musicians.
• When brands try out NFTs.
• When brands develop games to engage audiences.

Your post must go deeper into just one of these topics.

Structuring your post:

Your post must have one original angle (interesting focus).

• Discuss the innovation (an idea, campaign or approach)
• Provide sufficient detail (don’t assume reader knowledge)
• Provide an informed opinion based on your research
• Link back to transmedia storytelling and brand concepts
• Encourage participation; finish with a provocation or question

Tie back to transmedia;

Reveal your knowledge of transmedia storytelling.

• Is the campaign/example part of a transmedia approach?
• Could it be turned into a transmedia storytelling campaign?
• Which brand archetype do you feel is being reflected?
• Which brand values do you think are being revealed?

Cover at least one of the above theory aspects.

Start now

• Think though the topics and start researching
• Use the industry publications provided
• Jot down some ideas or examples of campaigns

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