Alibaba is China’s largest E Commerce Platform - Warehouse to the United Stated - Report Writing Assessment Answer

Alibaba is China’s largest E-Commerce Platform Report Writing Assessment Answer

Assessment Task:

Alibaba is China’s largest e-commerce platform. To grow and fortify its competitive edge, Alibaba has decided to relocate its Head Quarters (HQ) and Warehouse to the United States (US). Alibaba hopes to recruit and tap into the stronger power purchasing parity of the American consumers. However, Alibaba is also concern with the power of competitors in the US. Importantly, the stopping of HUAWEI’s expansion in the US by the US government and trade tensions between the US and China should give Alibaba food for thought. Therefore, Alibaba has to carry out a detailed analyze, learn and understand the US - host country before arrival and how to better settle on arrival. The report should identify macro-environmental (PESTEL framework highly recommended) issues with the potential to inhibit Alibaba's successful relocation. Also, the report should pay close attention to issues such as industry competitive forces (Porter’s Five Forces Framework would help) in the host country, and analysis of the strategies used by the major competitors in the host country. Moreover, the report should clearly identify, through employment of framework such as VRIO the strength and resource position Alibaba will have to count on to mount a successful competitive fight in order to establish its position in the host country. The assessment will be marked on the quality of the identification, description and analysis of critical strategic issues and appropriate recommendations to address these issues; the inclusion of appropriate material data and grammar and written English. Personal interviews are not recommended since confidentiality and ethical considerations have to be observed. You must do relevant additional research (apart from accessing the information on websites of the company) to successfully complete your analysis. The relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media. Length: 3500 (+-10%) words excluding Executive Summary, reference and any supporting Appendices Detailed marking criteria for Assessment 2, is available in the Assessment Briefs on UTSOnline.

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