Aliexpress: Can It Mount a Global Challenge to Amazon? - Case Study - Management Assignment Help

Assignment Task:

Task:

Amazon had just completed another great year of growth, which included the decision to purchase Whole Foods. There was great excitement in the company, as the top leadership and throughout the company celebrated a job extremely well done. All the business magazines and newspa-pers touted Amazon as “the best company ever” and how Amazon dominated the online segment by hav-ing a 40 percent market share in a highly fragmented industry.

The following week the celebration continued when the strategic management committee met to consider their next acquisitions. A new member of the team, Megan Turner, who recently graduated from college and had worked for Amazon as an intern in their innovation area, asked a question about a new entrant in the online space called Aliexpress. All the focus in the room turned to the newest team member with a look that suggested, “Why are you talking about a company that is a gnat compared to Amazon?”

The new hire then found herself charged with the task of looking at Aliexpress to see if it really posed a competitive threat in the years ahead. When the meeting broke up, Megan found herself alone while the rest of the team continued to celebrate the best year ever—because the stock price once again hit a new high. Everyone on the team participated in the Employee Stock Option Plan, which historically had provided employees a very decent rate of return on their share purchases.