Highlights
Assignment Overview - Pick ONE of the two options below and note that you MUST use the same option for Assignment 3 (the PR plan). The rationale is:
Change is not allowed because the research you do for this assignment provides input into Assignment 3.
You will receive formative feedback that may help you with Assignment 2.
Option 1 – Pet registration compliance.
You are a public relations intern for your local council. The council has decided it is time to run an awareness campaign about the importance of pet registration and to increase the number of households with registered pets. The council would like you to:
Option 2 – Recruiting for Junior Landcare
You are a public relations intern with Landcare Australia. They want to raise awareness of their Junior Landcare program in your state and increase the number of participants actively involved. Landcare Australia would like you to:
Regardless of chosen option, in your essay, you must:
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