Highlights
Crisis typology
You must determine the type of crisis they experienced. Use academic literature to support the type of crisis. As a minimum, use Coombs (2007) to identify the type of crisis.
Media visibility
Identify the media visibility of your organisation/individual/crisis. You must clearly articulate date range you used for your Newsbank search and the key words you used.
Search Newsbank - please see: Using Newsbank
Newsbank is a database accessible from Deakin Library. Use the search tools to collect your data set (media articles)*.
*The information you retrieve will help you prepare sections of your results such as, your lifecycle diagram and a separate graph to show visibility.
Plot the timeline of events on a Lifecycle diagram (use Hainsworth (1990) and Register and Larkin (2008) for a template).
Your Lifecycle diagram (and the curve your draw) will be informed by your Newsbank search.
Annotate your Lifecycle diagram ensuring you reference accurately.
Create a graph identifying the number of media articles.
Stakeholder impact/sentiment
Identify who the crisis impacted (the stakeholders).
How did stakeholders react/respond to the crisis? When using social media as evidence, clearly articulate how and why you selected specific social media posts to include/analyse and additional websites/resources. Accurately reference all inclusions.
Crisis response
Discuss how the crisis evolved, how information was communicated (by stakeholders and the organisation/individuals) and critically analyse how the organisation responded. As a minimum, use Coombs (2007) and Doorley and Garcia (2020) to identify the response strategy.
Describe the response(s) and use academic literature to analyse the timing and response strategy (or strategies) used.
Identify policies in place by the organisation that addresses factors such as corporate social responsibility, codes of conduct etc...
What did your case organisation could do to repair their relationship with stakeholders?
Based on your analysis, was the organisational response satisfactory; explain.
Recommendations
Discuss what the organisation/individual have done to rectify/rebuild since the crisis.
Based on your analysis, how could the organisational response be improved and/or, how can the organisation move forward?
What measures or strategies should they enact; why?
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