Task:
A. Choose a Business-to-Business sales (B2B) organisation. Examples include, but not limited to – b2b clothing; Lawn mowers (choose any brand) to retail outlets (Bunnings/Mitre 10/other lawn mowers selling outlets); Bidvest; Fisher & Paykel NZ (household goods and electrical appliances
to retailers like Harvey Norman, Smith city etc.).
The company/organisation has appointed you as the sales development executive for the lower North Island, New Zealand. You are required to prepare a report that includes the following:
1. Introduction: about the company; product/service offered; and the business customers)
2. Discuss the nature and importance of personal selling to this business
3. What are the methods for effective prospecting in the chosen selling situation? Identify and discuss all relevant information you will need to prepare for the sales dialogue?
4. Create a personal and a territory management strategy for the chosen selling situation.
Discussion should include the following
- Importance of goal-setting in sales for today’s market
- An example of the four different levels of goals and how they are interrelated
- Territory analysis and accounts classification
- Establish territory routing plans
5. What actions will you take to ensure customer satisfaction in the above discussed sales scenario?
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