AM809001: Marketing in a Digital Age - Application of Digital Technology - Marketing Assignment Help

Assignment Task :

Assessment Overview
This is the first of two assessments for this course.
Produce a report that critically evaluates the application of digital technology in the marketing strategy of a variety of organisations, in the context of digital technology’s influence on consumer behaviour and best practices for growth.

Conditions of Assessment
This is an individual assessment that you will complete in your learner-managed time, however, your teacher will provide opportunities during class time for clarification, and guidance, collaborative working opportunities, and group discussion. All work must be completely your own and all literature used must be referenced appropriately using APA 6th edition. In order to pass this course, you must achieve a cumulative grade of at least 50% across assessments one and two. 

Learning Outcome(s) Assessed
Reassessment/Resubmission/Extensions
Please see your course outline for guidelines around reassessment, resubmission, and extensions.
1. Critically evaluate the effects of digitisation on value creation for customers and organisations in a marketing context
2. Develop marketing strategies for growth in a digital context
3. Critically analyse the impact of marketing digitisation on consumer behaviour

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