AM809001 - Marketing in a Digital Age - Marketing Assignment Help

Assignment Task :

Assessment Overview
This is the first of two assessments for this course. Produce a report that critically evaluates the application of digital technology in the marketing strategy of a variety of organisations, in the context of digital technology’s influence on consumer behaviour and best practices for growth.

Learning Outcomes :
Reassessment/Resubmission/Extensions Please see your course outline for guidelines around reassessment, resubmission, and extensions.
1. Critically evaluate the effects of digitisation on value creation for customers and organisations in a marketing context
2. Develop marketing strategies for growth in a digital context
3. Critically analyse the impact of marketing digitisation on consumer behaviour

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