Amazon is an American international - Supply chain Management Assignment Help

Internal Code: MAS3437

Supply chain Management Assignment:

Amazon is an American international electronic commerce company, which has its headquarters in Seattle, Washington. The company started as a retailer in the selling of video games, Compact discs and mp3 downloads. The company was also a bookstore before venturing into the current business. According to Cohen & Roussel (2010, p.43), the efficiency and effective supply chain management of Amazon have enabled it to expand its product range like furniture, food, toys, apparel, and jewellery. The effective online consumer sales of the company are attributed to the company’s effective and comprehensive supply chain network. The online selling network of the company is expansive hence increase in a number of sales made per annum. The company’s product diversification has also contributed to the returns form the supply chain network. The company’s customer focus and quality customer service have earned it a competitive edge over its rival companies like E-Bay and Wal-Mart. Issues and problems The company utilizes a rating system, which enables customers to rate the services they receive from the company staff. The supply chain is enhanced by the company’s own shipment and management of its inventory. The pricing of the company’s products is also customer- friendly. The effectiveness and efficiency of the company’s supply chain are manifest in Target Company’s reliance on the company for the shipment of its wares. The self-management is strength in the supply management of the company’s goods because it is able to identify flaws in its supply network in advance. The comprehensive supply chain network is recognized by revered companies as Borders and Target Corp. The companies are accustomed to the use of the Amazon’s website for e-commerce purpose. The company’ ability to manage its supply chain has boost customer satisfaction hence leading to more sales and profits. According to Crandall, Crandall & Chen (2014, p.67), Amazon is able to ship its products to more than 200 countries across the globe. Question: Taking the supply chain that you analysed in response, and drawing on appropriate academic theories, describe how the network could be improved in order that it delivers improved effectiveness and/or efficiency, and sustainability over the next decade.