AMB201 - Participant Information For QUT Research Project Marketing & Audience Analytics - Marketing Assignment Help

Assignment Task -

DESCRIPTION 

This project is being undertaken as part of the requirements for Marketing and Audience Analytics (AMB201), an undergraduate research subject at QUT. The purpose of this project is to provide students with the opportunity to engage in a real research project, and to collect and analyse real data. The project explores individuals’ views regarding a topic relevant to marketing.  Data collection will take the form of an interview.   

The interview will relate to the topic of: Usage of self?serve technology in grocery stores   

PARTICIPATION 

You must be 18 years or older to take part in this project. Your participation will be in the form of a short interview that should take about 30 minutes. The interview may be recorded in audio format to allow for transcription, and a transcript (which does not identify you) will be uploaded to a database to be made available to studentsfor analysis. 

Types of questions will include:  What types of reasons do you think lead people to use self?serve checkouts? 

Your participation is entirely voluntary. You may withdraw from participating at any time during the interview without comment or penalty, and you may ask for your data to be discarded at any point up until the completion of the interview, when it will be entered into a class database. Your decision to participate will in no way impact upon your current or future relationship with QUT. 

EXPECTED BENEFITS 

The project is expected to provide important experiences for students completing the Marketing and Audience Analytics subject (AMB201). The information that you provide will be analysed to develop recommendations for advertisers, marketers and public relations professionals, for example, through the development of a university research report.   

RISKS 

There are no risks beyond normal day?to?day living associated with participating in this project. 

PRIVACY AND CONFIDENTIALITY 

All comments and responses in this project will be de?identified to ensure they are not linked to you.  The names of individual persons are not required in any of the responses. Discussions may be recorded in audio format for transcription purposes. Interviewers are instructed to not use names of participants in transcripts or reports and to ensure names (and any other identifying information) are removed prior to making data available in the class database. As such, only the person interviewing you, and the teaching team involved in the project will be able to link comments made in the interviews with the identities of participants. Any hardcopy transcripts of the interviews will be kept in a secure place and only the interviewer and the teaching team involved will have access to them. De?identified data from this project may be used in other QUT academic research in the future. 

CONCERNS/COMPLAINTS (REGARDING THE CONDUCT OF THE RESEARCH PROJECT) 

QUT is committed to research integrity and the ethical conduct of research projects.  However, if you do have any concerns or complaints about the ethical conduct of the project you may contact the QUT Research Ethics Unit on 07 3138 5123 or email ethicscontact@qut.edu.au. The QUT Research Ethics Unit is not connected with the research project and can facilitate a resolution to your concern in an impartial manner.

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