AMB206: Social Marketing Critical Analysis of a Social Problem - Management Assignment Help

Assignment Task:

Task:

For this assessment I have asked you to write a critical analysis of a social problem. You can choose from one of the following four social problems: 1. An Infectious Disease Pandemic 2. Climate Change 3. Obesity 4. Racism Your critical analysis should draw upon desk research and scoping research of existing literature and knowledge to provide a background to the social problem, present a systems analysis about the influences on the social problem, and consider the competition to behaviour and social change. You should also offer a critique of existing and previous efforts to tackle the social problem. You should then provide some discussion of the implications emerging from your critical analysis and reflections on what future social marketing programmes should do to tackle the social problem. Please make sure to define and explain key concepts, and to provide illustrative examples to support your arguments. Please use appropriate citation references when referring to concepts, data, research findings, or relevant examples in the text. In addressing this assessment item, you will need to apply knowledge of social marketing principles, concepts, and techniques to a real-world situation. Guidelines and format for the assessment are noted above. The criterion-referenced (CRA) marking rubric has also been made available to you and can be found on the unit's Blackboard page. This outlines the standards of the assessment task to you. The CRA marking rubric contains descriptors of the standards for the stated criteria for this assessment in the form of a matrix. Please submit your assignment online through Turnitin - click here. If you have any further questions about this assessment you are encouraged to consult with your Unit Coordinator during student consultation times in the first instance. You can also chat to your tutor during tutorial classes. Students who consult with teaching staff about the assessment as early as possible about any questions they may have often find this beneficial.

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