AMB210: EXPORT PLANNING REPORT - Import And Export Assignment

Internal Code: MAS3366

Import And Export Assignment:

Start by choosing a European company that produces gourmet mustard that may or may not already be exporting. This company must be one that acts under its own brand name. Imagine that this company is interested in exporting one of its mustard products (or a specific mustard product line) to Australia. Your task is to act as this company’s export consultant. Questions: a. Discuss the export readiness of your chosen company. In your report, you must explain why this company is ready (or not) to commence exporting to a new foreign market. b. Prepare a critical but brief analysis on the foreign market (Australia). In your report, you must evaluate Australia’s suitability as an export destination for your company/product. It must be a new export market for your company. If they already export to Australia then please choose a different company c. Assess export planning guidelines and propose relevant strategies. You will need to:- 1) Propose and explain in detail your export entry method and strategy 2) Identify any logistics issues that the company will likely face with this product and explain how these will be managed 3) Identify any regulatory requirements and potential challenges for export entry to Australia 4) Propose an export implementation schedule