AMB263: Introduction to Public Relations- PR agency- Large Scale Digital Hospital Case Study- Essay Writing Assignment

Essay Writing Assignment:

• Imagine you are the PR agency responsible for this campaign.
  • State who the client is and what PR context the client operates in. You should explain the role of PR in this context.
  • Explain and justify how the campaign aligns with the role of PR in this context specifically, and other contexts.
  • Explain and justify ethical approaches utilised in the campaign.
    • Use ethical frameworks outlined in class to explain the ethical approach/es utilised in the campaign in relation to each of the five duties. Ideally, you should also consider tensions between the five duties.

• Pick one of the cases.
• Read your chosen case carefully.
• Re-read the case and start making notes:
  • Context/s
  • Ethical issues
  • Ethical tensions