AMB330: Digital Audit and Customer Personas - Digital Portfolio Assessment Answer

Digital Portfolio Assessment Task

You are to complete a digital audit of your client’s digital offerings (ie web site, Facebook site, twitter presence etc).  In this audit (using the template provided) you are to evaluate and rate your brands digital strategy and the extent that the brand has effectively utilised their digital offerings.  You are to provide recommendations as to how this may be improved.

The Digital Audit and Planning Portfolio will consist of four components which are

1. Introduction
2. Digital Audit using the template provided on Blackboard
3. Customer persona and Consumer Insights as well as a product and competitor overview

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