AMB330 - Digital Portfolio - Search Strategy - IT Assignment Help

Assignment Task

Overview

Building on your findings from Assessment #1, you are to develop a search strategy for the client. You should consider the client and the information that you learned through doing Assessment #1 and ask yourself the following questions:

- What would the target audience be searching for on Google, and how can your client best match those needs?

- What specific terms (keywords) would your target audience be using? Would they be using broad terms, or very specific ones?

- Which links to your client’s site do you intend to highlight in your campaign – what keywords are appropriate for each link?

Structure

The report should consist of four sections (listed below).

1.0 Justification of Search Strategy

2.0 Keyword List

3.0 Ad Copy

4.0 Sitelinks References

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