AMB336: Research Report: Market Entry Plan - Marketing Assignment Help

Assignment Task:

Task:

Purpose: To assess students’ ability to evaluate an international market opportunity and how to best ensure success when entering such market; adjustment of the product, pricing, placement, and promotion to fit the target market (with a focus on deploying ‘new digital technologies’); and, to develop and formulate specific international marketing recommendations based on research.
 

Learning 1. Discuss and apply knowledge of international marketing concepts and

Outcomes: principles in analysing international marketing issues.

2. Discuss the range of international marketing strategies with which to compete in different country markets.

3. Analyse and evaluate the impact and opportunities of technology when internationalising a business and make recommendations with reference to specific international marketing contexts.

Description: Students are required to provide a concise assessment of the provided case-study by -among other topics described in the case- identifying the main international marketing challenges, addressing these challenges by providing realistic and justified international marketing recommendations. Remember to support your findings, arguments and recommendations with academic peer reviewed sources, market research, magazine articles and business/industry media. The focus is a comprehensive market entry plan.

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