AMB369 - International Strategy - Management Assignment Help

Assignment Task

Country 
Which countries can I choose for the assignment? South Korea ( or another country with approval from the unit coordinator).

Barriers to trade * Please note that even where there are trade agreements in place, non-tariff, cultural, or political barriers to trade may still apply, depending on your chosen product/service or industry. These should be investigated first before finalising your scope, as existing barriers to trade may mean that potential expansion strategies may not be possible or economically viable at this point in time. 

Industry 
Which industries are best suited to this assignment? 
You can choose any industry that is of particular interest to you, and that is included within the trade agreement terms of the chosen country. These links may provide some ideas. ASX GICS codes https://www.asx.com.au/products/gics.htm
 BRW 25 growth industries 
Sensitive industries * Please note that certain aspects of ‘sensitive’ industries may be closed to FDI in many countries, such as media, mining and airlines. Make sure you choose an industry that allows your company the opportunity to enter and compete in the first place. 

Company 
Which is the best type of company for this assignment? 
Small to Medium Sized Enterprise (SME).

It is easier to find company information on large listed firms, however it may be difficult to identify new strategic opportunities in a new destination for these firms, as many already have strategic interests all around the world. It is often easier for students to work with up and coming small to medium sized Australian firms who represent niche or new industries that are predicted to grow in the future (See link above) and are ripe for international expansion. If you choose a smaller firm, finding detailed company information might be difficult, however, as long as you can present its core information and be able to argue a clear rationale for choosing your scope, that should be fine. This is because the focus of the report should be on the opportunity you identify in the industry of the foreign country location, not at the Australian end.

For the report, you can assume you are conducting the research for the company CEO, so there is no need to focus on too much company detail (as it assumed they already know all of this). However, you do need to identify the key performance factors of the company (understand its core competence and competitive advantage) that indicate it is ready and suited to the new country expansion, and argue how this will be a logical growth strategy for the firm.

Can I choose a company I used in another assignment (eg. AMB210)? 
Yes, you can do so. However, do take note that this assignment is not the same as those you did in previous IB units. For example, the AMB210 assignment was more focused on procedural, regulatory and logistical concerns in export commencement while this assignment has a stronger emphasis on strategic planning through environmental analysis, application of analytical tools/models/theories and it has no restriction on firm type and market entry mode.

Which business analysis models? 
Do I have to use a minimum number of business analysis models? Is there a limit? 
No, you can apply any number, and any elements of any of the business analysis models or IB strategy theories you have learnt about in your business degree, as long as they enable you to thoroughly analyse both macro and micro aspects of your chosen industry in the foreign location, so you can continually relate these findings back to your company to help you make your final recommendations. Ideally, thorough application of at least 2-3 models/theories in the body of the report can be used as a guide. Any more than this may be included as appendices if word count becomes an issue. 
You can use as many visual graphs, figures and tables as desired. An important point to note is that you don’t put a model in just for the sake of inclusion (it has to be relevant to your purpose and analysis).

Presentation questions 
Do I need to hand anything in with the presentation? 
No, just upload your video to Turnitin. 

What content should I focus on in the presentation? 
You only have 8 minutes to introduce and overview your project. That means you will only have time to - * introduce and explain your scope elements, * explain the rationale for choosing the country, * identify the main opportunity available and the key performance factors of the company, that indicate it is ready and suited to the new country expansion, 
* explain why this will be a logical growth strategy for the firm, * outline the models you have chosen to research the opportunity. 
Please refer to the criteria sheet for the marking guide. The most important thing is trying to use your own words to explain all of this. 

Do I need to wear a suit when I present? 
There are no dress requirements for the presentation, however, presenting in professional attire may mentally equip some students with increased confidence and is considered good preparation for the workplace. 

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