AMBB600: Business-to-Business Sales and Marketing - Business Description - Marketing Assignment Help

Assignment Task:

Learning Outcome(s) Assessed :

Learning Outcome One: Apply business-to-business sales and marketing theories and models to analyse the behaviours and needs of organisational customers. 

Instructions for this assignment: 
For this assessment, you are required to demonstrate the application of business-to-business (B2B) sales and marketing theories and models to analyse the behaviours and needs of organisational customers. 

To do this, you should identify a B2B organisation that you may like to own. This B2B organisation will be defined as your ‘business’. 

Your business and the products offered by your business must be unique in the class and may not be in the same industry as that used by any other student in the class. Your business must be a real business and may be located anywhere in the world, but it must have an English website. You may not decide to start your own business. 

In order to ensure that your business with its product(s) are appropriate, you are required to register your proposed business by emailing the lecturer with the following information: 
• your name, 
• your student number, 
• your business name, 
• a link to the business’ website and 
• identification and a very brief description of the key product that you would like to use in your assignment 

Your lecturer will then advise you within sixteen (16) working hours (or two (2) working days) of receiving your email as to whether your proposed business is accepted or rejected. If your business is rejected, a new business must be proposed using the same process as above and responses will again be subject to another 16 working hours. Your lecturer may reject your business proposal based on many factors including the fact that the industry for this has been used in the course before, or that the business proposed is too complex for this assignment or if they feel that the business will provide you with an unfair advantage or disadvantage. 

If the above information has not been received in an email by your lecturer, or if the lecturer has not emailed acceptance of the proposed business, any submitted assignment will not be marked and you will be required to follow the process for a business in a different industry to the one you submitted originally. In this case, the normal late submission penalties will still apply from the original due date of the assignment. This is non-negotiable. 

Please note that assignments submitted without the appropriate approval process will be automatically rejected, not graded and a new and different business will need to be proposed using the above process. The usual late submission penalties will still apply from the due date of the assignment. This is non-negotiable. 

You are required to reference all secondary sourced information (including any relevant theory) using the APA 6th style of referencing in your submission materials using both in-text referencing and by providing a full reference list at the end of your materials.

You are to complete the following tasks for this assignment: 

1. Business Description 
Identify and briefly describe your business using appropriate APA referencing. Using appropriate APA referencing 

Suggest a suitable category for your business. 

Using appropriate APA referencing, identify and briefly describe the market structure that your business operates in. 

Identify and briefly describe the key supply chain that your business operates in. 

2. Product Description 
Using appropriate APA referencing, identify and briefly describe the key product(s) sold by your business. 

Using appropriate APA referencing, describe at least one (1) key product feature. 

Using appropriate APA referencing, demonstrate the advantage that the feature above has over at least one (1) close competitor. 

Using appropriate APA referencing, describe the benefits that the feature above offers to the market. 

3. Buyer Behaviour 
Suggest and briefly describe at least one (1) key input buying need for your business. 

Suggest and briefly describe at least one (1) key buying need required to conduct your business. 

Suggest suitable buying teams in your business for the key input purchase and for the purchase to conduct business and discuss why there is, or is not, a difference between the two buying teams. 

Use appropriate APA referencing to support the relevant sales and marketing theory. 

4. Building Sales Trust 
Suggest how you would use each of the eight knowledge bases to help build trust and relationships when selling your businesses’ product (as discussed in Task 2) to other businesses

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