AMN400 - Consumer Behavior - Illustrations - Understands - Literature Review - Assessment Answer

AMN400 - Consumer Behavior - Illustrations - Understands - Literature Review 

Assessment Task:

What is a Literature Review?

•  A piece of writing that groups topic information into an overview or background that is relevant to your particular question, problem, or focus.
•  Typically, this is a section at the start of a thesis.
•  Also at the start of a journal article.
•  It shows us what research area this question is being asked in and how it links to the project at hand.
• Your Literature Review is on its own to show you’re just starting some research, but you still need a focus! Otherwise, you’ll get overwhelmed.

Find your key to explaining this topic clearly.

- HOW could you research this topic? Any starting ideas?
Which specific industry/setting could you focus on?

- EG: “I’m going to talk about consumer involvement and attitudes by focusing on FASHION and CLOTHES! I could definitely think of ways this info would be useful to marketers.”

What does synthesize mean?

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