An Analysis and Evaluation of an SME’s Global Marketing Strategy - Management Assignment Help

Assignment Task

Learning Outcomes: Knowledge and Understanding tested in this assignment:
1.Evaluate and apply models of environmental analysis and in particular cultural analysis
2.Evaluate and apply appropriate global marketing strategies
3.Formulate and evaluate plans for the implementation of global marketing strategies.

Learning Outcomes: Skills and Attributes tested in this assignment:
4 Gather, interpret and evaluate secondary global marketing data
5.Explain and critique different global marketing strategies
6.Advise on global marketing plans in terms of development implantation and control across cultures

Detailed Brief for Individual/Group Assessment
The title of the assignment.
An analysis and evaluation of anSME’s global marketing strategy.

Purpose of the assessment
The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures.

Your Specific Instructions:
You are required to produce a PowerPoint Presentation and Notes [in Word], which identifies and critically analyses the potential impact of Culture on an SME’s marketing strategy and tactics. You are writing this report as an employee of the chosen SME to your senior marketing manager.

You are required to submit the following;
Slide 1. Title, Your Student number, a brief description of the company and its current markets and products.
Slide 2. Introduction / contents
Slides 3 – 14. Select 4 marketing mix elements or strategies and suggest through reference to cultural theory why and how these may need to be adapted. You should produce up to 3 slides per marketing mix element.

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