An Important Issue in Digital Marketing - Research Report Assignment Help

Assignment Task:

Introduction 
The introduction to the Thesis should aim at capturing the reader’s interest. It should present an important issue in the digital marketing area that the Student will address. It should be written in simple language understandable for readers from outside of the digital marketing industry. It is recommended that this section is written once the main body of the Thesis has been completed. 

Literature Review 
This is a more detailed section which identifies the types of literature you have consulted or/and intend to consult. It is a critical, factual overview of what has gone before. 

It is important that the Literature Review demonstrates a reasonable attempt at grounding the research in a particular academic field of investigation. The particular focus of this section is an outline of the key themes identified by the Student in the various sources to support and direct their research. This section may have sub-titles such as range of literature consulted, key themes emerging, etc. The titles of journals or key publications can be indicated.

Literature Review is NOT just a list of ‘references consulted’ - these should be provided in the ‘References’ section at the end of the Thesis. Nor is it the place for a Student to present their own research data (unless it has been previously published).

Thesis Research 
In order to conduct the Thesis Research, Masters Students will need to collect, analyse and communicate information undertaken to assist decision making in their chosen digital marketing area. 

Secondary Data
data collected from external sources such as the Internet, radio / TV, newspapers/magazines, research articles, marketing databanks, accounting records, statistical reports, trade publications, commercial data, etc. Secondary data helps to clarify research requirements. It provides comparative data and provides information that cannot be obtained through primary research. Secondary research enables more insightful interpretation of primary data. 

Primary Data
data collected by the Student using such methods as direct observation (personal or mechanical), surveys (email, Internet, telephone, personal), interviews, etc. 

Research Methodology 
Depending on the type of Thesis, Students will need to decide whether to choose Quantitative or Qualitative research. It is common to use both approaches in the same Thesis: qualitative research to explore and understand attitudes and behaviours& quantitative research to confirm or measure how widespread these attitudes and behaviours are. Please see the information below for more details on both research approaches. 

Quantitative research
is based on numbers and does not give answers to questions: how, when, why, where, etc. It is undertaken using a structured approach with a large sample of the population to produce quantifiable insights into behaviour, motivations and attitudes. Analysis of the Quantitative research data tends to be statistical in nature. 

Qualitative research
answers questions, e.g. how, when, why, where, etc. It is undertaken using an unstructured research approach with a small number of carefully selected individuals to produce non-quantifiable yet deeper insights into behaviour, motivations and attitudes. Qualitative research is used primarily for exploratory research, new product, and creative development. 

Results findings & Discussion/Analysis 
The ‘Results findings’ section of a Thesis will present the results of the research, whereas the ‘Analysis / Discussion’ part will explain the findings. 
In some instances, these two sections might be/need to be merged. However, both requirements of presenting the results AND explaining/discussing the findings need to be met. 

Conclusions & Recommendations 
This is the last, yet vastly important chapter of the Thesis. In this closing section, generalizations in the form of conclusions are made. Also, recommendations for the solution of problems discovered in the study are addressed. 

Bibliography / Referencing 
A bibliography is a list of books, journals, blogs, etc. that a Student consulted in the preparation of their Thesis but did not cite them. There must be one single and complete bibliography provided. 

References are ideas, concepts, text and data that are not Student’s own and that are cited in the Thesis. All statements made in a Thesis must be supported by references. Lengthy quotations (e.g. 3 lines of text) must be indented on the left and right and single-spaced. Both Bibliography and Referencing must conform to the Harvard style. 

Appendices 
Appendices are supplemental to a Thesis. They might include interview questions, surveys, questionnaires, tables, graphs, images, figures, CDs, DVDs, etc. 
Appendices must appear in the order in which they are introduced in the text. If CDs or DVDs are included, they must appear as the last appendix.

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