An Internal Analysis Of Strengths And Weaknesses In The Microenvironment - Marketing Assignment Help

Assignment Task

QUESTION 1
To attract customers and gain their loyalty, it is no longer enough to “satisfy them; they need to be “wowed” (Berman & Evans, 20213).
List and discuss five methods that your company adopts in creating a wow experience for its customers. Give examples of these methods and how they can be updated to suit current market needs.

QUESTION 2
Organisations need to take stock of their internal environment from time to time, by means of an internal analysis of strengths and weaknesses in the microenvironment.
Use the SWOT analysis to isolate key issues in your company that should be improved and examine how these affect your role as a marketing manager and your department.

QUESTION 3
Having five years of experience in your company and relevant training on aspects of the organisation’s market approach, you should, by now, know customers and the characteristics that influence their buying behaviour.
Examine any two consumer buyer behaviour factors that influence and are particular to consumers to which your company markets its products or services. Give reasons why these factors apply more specifically to your organisation.
Categorise each of the two factors as primary or secondary. Provide three reasons under primary and two under secondary in your examination and reasoning.

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