Analog Business Simulation and Their role in Strategy Planning Assignment

Assignment Task

Aims 

This individual assignment invites you to analyse the performance of your company during the simulations, what worked well, what did not work well, and why.

The assignment invites you to provide a comprehensive account of how your company performed in the simulation and analyse it with the use of theories and concepts from Strategy and TWO business areas of your choice.

The focus should be the performance of YOUR COMPANY, not your individual contribution or the dynamics of your team. You are asked to write a word essay in which you:

Task

i) Analyse the performance of your company in the business simulation. Select and display appropriate data from the simulation to illustrate your analysis.

ii) Critically evaluate your team's key decisions and how they shaped the performance of your business.

iii) Frame and support your analysis using the concepts and materials from Strategy and TWO of the six business areas covered in BiP: Marketing, Finance, Operations, HR, Innovation and Sustainability.

Note - If this is a RESIT where you submitted a previous assignment that you failed, you MUST write about ONE NEW BUSINESS FUNCTIONS that was NOT covered in your original submission. For the other function you may write again about one of the business functions covered in your previous submission-most likely the one you acted in your team role during the simulation or you can choose to write about a new business function.

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