Highlights
Please read the following guidelines carefully before you start your assessment. You may like to print out this page for your reference.
Overview
This is an individual written assessment that requires you to write a report which analyses a brand’s current online presence and critically analyse the way the brand uses its digital channels to markets its services and offerings.
Objectives of the assignment
For this assignment you will need to:
Analyse and evaluate the health message's current online presence and the digital marketing strategies they have adopted to reinforce the brand and their offerings.
Provide recommendations and suggestions on how the brand can improve and enhance its online presence so as to drive website traffic, increase conversion rates, and enhance brand awareness and engagement.
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