Analyse Business Plans - Revenue Targets - Key Strengths - Strategic Orientation - Business Assessment Answer

Analyse Business Plans - Revenue Targets - Key Strengths - Strategic Orientation - Business Assessment Answer 

Assessment Task:

Description:

The business plan is often described as a 'living document', providing a road map towards achieving business goals and objectives. Creating a business plan sets out the effective use of time and resources and how a business may take advantage of available business opportunities in the market. Business plans cover several predetermined functions such as revenue targets, raising finance and specific marketing or operational programs; and provide an analysis of firm’s internal and external environments the influence the components of the business planIn this assessment task, you will be given two sample business plans from two different business/industry sectors. You will be required to compare both the plans and write a report that includes a comparative analysis of strengths and weakness of each of the plans.

Assessment Criteria

The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work.

• Used comparative analysis to report key aspects of the given business plans
• Analysis demonstrates an understanding of business plan components and their interdependence
• Report encapsulates and summarises key aspects of the given business plans
• Analysis of mission and vision reflects an understanding of business purpose, activity and direction
• Analysis of business objectives provides a contrasting view of relevant businesses goals and targets
• Identified strengths and weaknesses of each of the plans; e.g. elements that make plans more or less effectives
• Presented a comparison of strengths and weaknesses of the plans
• Analysis of the competitive environment is relevant to the industry and the business’s market position
• Analysed each component of the marketing strategies using the 4Ps model
• Analysis reflects strategic position and orientation of the business within its competitive environment
• Identified and listed available and/or required financial, human and physical resource business resources

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