Highlights
Task:
1. Analyse data contained in financial statements to evaluate business performance and inform strategic decisions in a given or chosen context.
Assessment task
You are expected to submit an individual report that analyses the financial performance of a UK listed company of your choice which also analyses the business and growth strategy that that the corporate group has been pursuing in recent years.
Using company websites or an internet search, obtain the annual reports for the listed company of your choice (it should be a UK PLC) covering the last few years.
You will likely be required to:
- access the websites for your chosen company
- access the online annual reports for the company for the last few years, including the financial statements for the latest full year available.
- print and/or just scan the necessary pages from the company reports to provide evidence for your work, but attach these to your coursework.
- You should prepare a report for your chosen company, to answer the following:
a) State the aims of your report and give a profile for your chosen company. (5 marks)
b) Make financial comparisons of your chosen company years using ratio analysis for the current and prior year comparatives. Prepare a trend analysis, to show a comparison of its financial performance over five years. and show the relative performance, trends, etc. of/within the company over those years. It should include an analysis based on ratio and horizontal and/or vertical analysis of the financial statements. Discuss any limitations of the data you are using.
The category of ratios employed could include:
• Liquidity/Solvency Ratios
• Asset Efficiency/Activity Ratios.
• Financial Leverage/Debt Ratios.
• Profitability Ratios.
• Market Value/Investor Ratios.
c) Drawing on your analysis of the performance of the company, critically review the business and growth strategy that the corporate group has been pursuing in recent years. Most of this information should be available from the company report. However, further information might be obtained from other sources (e.g., comments in the financial pages on the company’s strategies) (20 marks)
d) Comment on the general limitations of ratio and trend analysis, with reference to your work in part (b) above.
e) Presentation of the report (report structure, including front page, table of contents, sections to the report with section headings and the word count included with a bibliography, plus grammar, spelling, punctuation, use of English, etc.) You are expected to include your word count (excluding appendices) on the front page of your report. Word limit - 1,500 words, excluding any information supplied in appendices.
f) The bibliography should identify all sources and be cross- referenced to/in the report. Students should try to ensure a balance between sources. Plagiarism (using someone else’s writing, from whatever source, as if it were your own) is a Universityexamination offence, which carries severe penalties.
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