Highlights
Question; What are the key requirements?
Answer
1. Clearly describe the chosen organisation and industry.
2. Identify the company’s key resources and/or capabilities (at least four) and assess the competitive power of each of those resources and/or capabilities using VRIN Test.
3. Analyse its competitive environment using Porter’s Five Forces Framework, assess the nature /strength of the competitive pressures and suggest whether collective strength of the five forces (in your chosen industry) is conducive to good value for the organisation.
4. The scholarship article by Dobbs (2014), ‘Guidelines for applying Porter’s Five Forces Framework’, provides a comprehensive, structured and practical set of templates that can be used by managers to analyse the competitive environment in their industry.
5. You must use the templates provided in the scholarship article to strengthen your analysis in this part.
6. Based on your analysis, recommend which of the five generic strategies will be most appropriate for your chosen organisation and provide justification for your recommended choice.
7. Critically evaluate the following two components of strategy execution in the specific context of your chosen organisation and discuss their appropriateness for the recommended strategy:
• Organisation culture
• Leadership
8. Provide an overall conclusion and recommendation
The lay out is Report style as per the AIB Guide, that means a report in the following order: A Title page - not in word count
An Executive Summary of a minimum 150 words - not in word count
A Contents list page - not in word count
A number of pages as the main body starting with an Introduction; then the description (or overview) of the organisation and the industry; then your analysis of the key points listed under requirements in the Capstone Assessment tab; and finishing with a Conclusion with/and Recommendations.
All these 'bolded' sections above are the main body of your report and are counted in the 3000 words. Do not forget the Reference list - not in word count
As a suggestion only break your 3000 words or 3000+ words up as:
Introduction 100 words
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