Analyse the Current Marketing Strategy of Oman Arab Bank Assignment

Assignment Task

Company Overview

The company under study is Oman Arab Bank a prominent Omani bank established in 1984, found itself facing increasing competition and inefficient manual processes in recent years. This prompted a crucial digital transformation journey focused on automation and customer experience.

Objectives

Your objectives for this case study are as follows:

Analyse the Current Marketing Strategy of Oman Arab Bank:

Examine Oman Arab Banks existing marketing strategies, including brand positioning, digital presence, customer experience, and route expansion.

Evaluate the effectiveness of these strategies in reaching and engaging the target audience.

Identify the Challenges Faced by Oman Arab Bank:

Identify the specific challenges and obstacles that Oman Arab Bank faces in the industry.

Analyse the external factors, competitive landscape, and global events impacting the Banking sector.

Develop a Revised Marketing Strategy to Strengthen Oman Arab Banks Market Position:

Create a comprehensive and innovative marketing strategy to enhance Oman Arab Banks market presence and competitive advantage.

Assessment

Your case study report will be assessed based on the depth of analysis, clarity of recommendations, incorporation of marketing principles, and overall presentation. Ensure that your analysis and recommendations are well-supported by research and data.

The Task

The objective of this assignment is to analyse the product marketing strategy for Oman Arab Bank. Conduct an audit of the organisation that sells that product; analyse the marketing strategy of the product of choice based on relevant research literature.

Objective : This assignment is to analyse the product marketing strategy for Oman Arab Bank. You will audit the organisation that sells the chosen product and analyse its marketing strategy based on relevant research literature. 

Description : In this assignment, you will focus on Oman Arab Bank and evaluate its marketing strategy. The analysis should be based on the following steps:

Business Environment Research

Research the business environment in which the organisation manufacturing your chosen product operates. Use frameworks discussed in class to analyse the external and internal factors influencing the company's operations and decision-making processes.

Product Marketing Strategy Analysis

Evaluate the current product marketing strategy for Oman Arab Bank. Apply marketing management, marketing planning, marketing audits, consumer behaviour trends, segmentation-targeting-positioning, and marketing mix concepts to assess the strategy's effectiveness.

Supporting Academic Journal Articles:

Incorporate at least two academic journal articles to support your discussion. These articles should relate to the broader trends and digital marketing strategies in the industry.

Competitor Analysis

Conduct research on other companies providing similar products. Analyse their target segments, positioning strategies, and consumer behaviour trends. Please pay particular attention to their online developments and digital marketing strategies.

Balanced Analysis

Ensure that your analysis is balanced and well-supported by marketing literature. Draw upon relevant marketing concepts and theories to enrich your evaluation of the product's marketing strategy.

Application of Marketing Knowledge

Demonstrate a specific application of marketing knowledge in your analysis of Oman Arab Banks's marketing strategy. Relate the theoretical concepts to practical marketing decisions and initiatives.

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