Analyse their STP Strategy, Providing and Insight into How Segmentation - Management Assignment Help

Assignment Task:

Task:

As an independent consultant you are required to choose an organisation from the fashion, food or cosmetics industry and assess the effectiveness of their marketing strategy. Your analysis and recommendations should be written in a report that will cover the following: 
1 Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation. 
2 Examine their marketing mix, focusing on the 4Ps that your chosen organisation is currently applying. 
a Assess their relationship marketing strategy with an emphasis on their current tactics. 
a Provide recommendations on how your chosen organisation can improve its marketing strategy. 
The Topic/title r Feel free to discuss possibilities with your lecturer. 2. `Describe' means 'this is what happened', 'Analyse' means 'this is why it happened'. 3. Recommendations could relate to the future, or to what others could learn from this situation. 
Basic Format: • A tide page,a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system. • Any areas of doubt need to be raised with your lecturer 
All learning outcomes are covered in the 4 tasks. 
up to a 3,000-word report 
FORMATTING AND LAYOUT 
Please note the following when completing your written assignment: 
 

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