Highlights
Task
Despite the negative impacts on the economy of COVID-19, investors in Hotel Chocolat Plc remain committed to the company. Hotel Chocolat have enjoyed increased revenue but a slight reduction in profits. However, at a recent meeting, shareholders insisted that the company could do better in terms of its performance. Shareholders demanded that the Board of Directors appoint a recent, high quality Financial Analyst to assess the performance of the company and make management recommendations.With the agreement of the Board, the Chairmen of Hotel Chocolat, Andrew Gerrie, has appointed you – a Financial Analysts - to the task of appraising the company and providing recommendations on how the performance can be enhanced.
Task One:
As a Financial Analyst and using the Annual Report and Accounts of Hotel Chocolat for the period 2019, 2020 and 2021, you are required to evaluate the performance of the company across all categories of ratios. The report and annual accounts for these years.
You are required to calculate 2 ratios from each category of ratios and show clearly how you have calculated the ratio.
Task Two:
Based on your calculations, you are now required to comment on the performance of the company by summarising the findings of the ratios you have calculated in Task 1 above. You should summarise your findings and make particular reference to the interests of the different stakeholders of the company.
Task Three:
As a Financial Analyst and considering your response above, you are required to provide advice on what you think should be done in order to improve the performance of each category of ratios.
Task Four:
Now consider yourself as a Financial Analyst analysing the Operational Review on page 18 of the latest annual report. The Operational Review mentions 6 statements of what the company is doing or has done.
You are required to comment on which ratios each of these statements would impact. For example, the first statement talks about an increase in investment in people and technology. Which ratio would this impact and how?
Task Five:
Now consider page 24, Risk and Potential Impact. There are 5 potential risks that are mentioned. You are required to comment on one ratio that each of these potential risks may impact and why?
Learning Outcomes specifically assessed:
1.Identify and critically appraise the different components of a financial report, and assess the adequacy of current international financial reporting requirements for a greater understanding of company performance
2.Analyse and interpret financial data and information, evaluate their relevance and validity, and synthesise a range of information in the context of business situations
3.Demonstrate the ability to use conventional management accounting and financial management techniques to produce appropriate information for management to aid planning, control and decision making
4.Evaluate the usefulness of contemporary management accounting techniques in measuring business performance
5.Critically appraise management accounting techniques with respect to their effectiveness and identify any weaknesses inherent in their use
Non Subject Specific and Cognitive Skills:
1.Manage own learning, using the available range of resources, and ability to conduct research into business and management issues
2.Ability to collect relevant information relating to a given situation, analyse that information and synthesise it into an appropriate form in order to evaluate decision alternatives
3.Demonstrate a practical and integrative approach to a problem area or issue
4.Demonstrate rigour of academic arguments as well as the application of theory
Assignments will be graded according to the general postgraduate assessment criteria and you should also bear the following in mind:
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