Analyses Global Marketing Strategy - Management Assignment Help

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Assignment Task


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Description of organisation
We are a successful partnered online learning provider working with global organisations, individual learners, and a variety of sectors to train the next generation of Asset Managers. Our focus is on learning by providing access to the latest Asset Management online training and development Courses. We believe that there is no substitute for experience and sharing our expertise and collaborating with our clients is where we add the most value. Our expertise lies in Asset Management, education, and learning, change management and collaborative partnership working. We deliver online Asset Management learning. We have created a successful structured online approach to Asset Management learning and are committed to offering our clients a service they can trust. We have a suite of 14 eLearning modules and are in the process of developing a further 3. We work across all Sectors and are currently focussing on those organisations that are new to a whole lifecycle approach to AM. Our online courses are accredited, competency-based and designed to increase knowledge and confidence in asset management irrespective of role the learner’s role. We support those studying for personal development, those within an organisation wishing staff members to learn about Asset Management. All our learning is endorsed by the Institute of Asset Management and accredited by the Continued Professional Development certification service which gives learners that extra incentive.


Assignbment Brief
 

Project1-Global Marketing Strategy
As a well-established company in Asset Management, we need to be fully aware of the platforms that can be used to showcase the online learning we provide. The service needs to be recognised not only in the UK but also globally, so a promoting method should appeal to a wider scope in order to stand out against current and future competitors. Do all learners have access to the same promoting method or the one that is being used? It would be useful to know what the most used and most appropriate methods of advertising are for Asset Wisdom, whether that be on a social media platform or a magazine advert. We must ensure we are promoting to the correct target audience and that our technique is evolved with the time. How do people become aware of our service and what influences them to choose Asset Wisdom?


Project2- International Market Assessment and Market Entry Strategy for Africa
Asset Wisdom currently operates internationally, and we are looking at the potential of working specifically within the Africa region. To be more successful in this we need to know how the region operates in detail within the following business areas; Business strategy and Information, Education resources, Marketing, Market Research, Mathematics & Data Analysis along with a route to market strategy for the Individual countries within the region. This then enables our management team to evaluate in detail and make an informed decision to move the business forward.


Project3-International Competition Analysis and Implications and Recommendations for Asset Wisdom
In previous years and specifically prior to Covid, we had very little competition in the delivery of Asset Management online learning. The world changed and other organisations have now opted to shift their focus to include online learning in addition to their face-to-face methods which they have always used. We now have real competition, but we do not really know who our competitors are and importantly where they are. We deliver our offer on a global basis and we would really like to know what is out there; what is being delivered, where and by who. We are a well-established organization with an excellent reputation in the delivery of AM learning and it is only natural that we know who our competitors are both in the UK and overseas. We would like the students to undertake an analysis of other learning providers of Asset Management to present to our Management Team.


 

Project4-International Distribution and Channel review For Asset Wisdom with recommendations for strategy and how to deliver successful partnerships in this sector

Asset Wisdom has a stated objective to spread asset Management knowledge globally. It recognizes that the sale of online learning which is not mandated or not yet recognized by organizations as essential is very difficult. We have adopted a re seller model, partnering with several organizations but the results with some have been limited. We are currently starting to develop collaborative partnerships with a range or small consultancy companies to deliver a blended learning approach, hopefully making our offer to the market more interesting. We are keen to have a research project to look at the strengths, weaknesses and success or otherwise of reseller models. What are the key objectives that make the model work? Also, what are the key components of a successful collaboration project.

 

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