Analysis of The Digital Macro Environment of Genie - IT Assignment Help

Assignment Task

TASK ONE

The management of Genie Super App needs to understand the micro and macro environment related to fintech industry in Sri Lanka.

• a) Conduct a comprehensive analysis of the digital macro environment of Genie.

• b) Conduct a situational analysis for Genie and identify insights related to its customers and competitors.

TASK TWO

You need to complete the following two tasks in order to complete the overall digital marketing strategy for Genie Super App.

a) Define key goals to be achieved with digital marketing for Genie along the stages of RACE framework.

b) Formulate a fully-fledged digital strategy to drive acquisitions and increase app usage of Genie super app.

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