Analysis of the Macro Environment - Fashion Business - Fashion Assignment Help

Assignment Task

Assignment Description of the Assignment - You will undertake a self-directed business plan as a major component of the honours degree in Fashion Business

Business Description (content and objectives)
In this section you will introduce your business concept to the reader. It is also important to explain clearly your business objectives.

• Your own understanding of the business concept.
• Your business objectives.
• Reasons and motivations of your choice.
• History of the concept or business (where are you now? First draft, start-up, business to be expanded etc.).
• Customer who will use your product/service (in other words, what “problem” will your product or service solve for the customer?).
• Structure of the business.
• Location of the business.

Business Environment Analysis
The analysis of the business environment will answer the following questions:

• What general forces are affecting or can affect the business?
• Who are your competitors within the industry?
• Who are your customers within that market?

A. Analysis of the Macro Environment (PESTEL) (Part 1)

• An intro into PESTEL and an analysis of PESTEL – this could include a PESTEL mapping.
• Identify and list a set of macro variables relevant to your business environment.
• Using the PESTLE framework assess implications, certainty and impact.
• Important trends in the industry (Consumer, Retailing, Lifestyle, Marketing, Promotional).

B. Analysis of the Micro Environment (Market Sector/ Segment – Market Trends) (Part 1)

• Size of the Industry.
• Market Size.
• Current Market Analysis from secondary sources (performance, growth, shrinkage).
• Analysis of the competitive forces (Porter’s five forces model).

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