Analytical Report For Performance Improvement Assignment

Assignment Task.

Analytical Report For Performance Improvement

For this assessment, you will apply digital marketing theory and concepts and apply them to a real-life scenario, honing your skills in resolving practical digital marketing problems. This assessment is the amalgamation of all your learning from this unit, allowing you to apply key course concepts in an industry-based situation.

You are required to provide an overall digital marketing plan addressing shortfalls identified in the previous audit while building on your firm’s initial recommendations. In addition, you have been set a budget to work within for this assessment which will be provided by the client.

To complete this task, you will produce a digital marketing plan using a business report format. Your plan must include the following components:

Summary of audit and challenges

• objectives
• persona and consumer journey of the target market
• content strategy
• appropriate digital marketing practices
• MarTech solutions
• evaluation and monitoring
• budget allocation timeline.

Assessment details

Research and prepare your report

Step 1: Review previous findings in Assessment 2, note down key insights from the audit and revise your previous recommendations.

Step 2: Summarise the audit and challenges and start to build out your digital marketing strategy to address your previous findings.

Step 3: Set objectives that you wish to achieve from this strategy. In addition, start to map out a persona and consumer journey for the target market.

Step 4: Construct your content ideas/strategies and identify the most appropriate digital marketing practices to best deliver your content to the consumer.

Step 5: Provide an evaluation and monitoring strategy and establish any MarTech solutions that could aid the overall digital strategy.

Step 6: Investigate costings for the strategy and provide a timeline for the digital strategy.

Step 7: Gather your findings to compile into a report for your clien

Goals and objectives

Develop an overall goal for your digital marketing strategy and provide a series of objectives to achieve the intended goal. In addition, make sure you provide KPIs and metrics for each objective and the overall goal.

Persona and consumer journey of the target market

Develop a consumer journey and a persona that accurately represents the pre-existing target market.

Digital marketing tactic

In this section, you will state and justify which digital marketing practices you will use within your strategy. For example, this could be email marketing, use of apps, website design, social media, and any other new and relevant tactics. You should provide multiple tactics within this section and take an omnichannel approach regarding your strategy.

MarTech solutions

Access the relevant solutions and propose a MarTech stack to aid the digital marketing strategy in terms of:

• content delivery
• automation
• evaluation.

Budget and timeline

Reflecting on your proposed digital marketing solution, provide a timeline and budget to implement your solution. Provide a timeline in the form of a Gantt chart and map out the entire campaign from content creation to completion in the market.

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